Sitemap - 2024 - MarTech for Humans
You Won't Be Rewarded for Loyalty
Numbers Are Tools, Not Answers
Marketing's $100 Billion Dollar Mistake: Fraud in Digital Channels
Why Your Marketing Medium Matters More Than You Think
Why Data Alone Is Useless: How to Create Insights Instead of Trash
Halloween Special: 👻Spooky🎃 MarTech Mistakes That Haunt Marketing Teams
Is Your Mental Model of Data Wrong? How AI-Misinformation on Data Can Lead You Astray
Is The Bubble Finally Popping? Willingness to Pay (WTP) in MarTech SaaS Pricing
CCAAW! A Guide to MarTech Tools
Fair Value Exchange: When Are Customers Happy to Share Their Data?
The Dark Side of Customer Data Brokering
Increase Conversion Rates by Adding Context to Help Customers
Email Ãœber Alles: Why You Should Capture Contact Info First
Strategies to Mitigate Microservice Myopia
How "Microservices Architecture" Went From Being Useful to A Sickness
Baby I Want You Back: Re-Engaging Users Who Have Abandoned Your Product
The 5 Items That Elevated My MarTech Consulting
What Does Buying Customer Data Look Like?
When Data Democratization Backfires: The Paradox of Freedom
Why Marie Kondo Would Rock at Data Migrations
Why The Impact/Effort Matrix Is The Best Planning Tool
Why Being an FBI Negotiator Won't Help You in Marketing
Don't Let Your Marketing Failures Stay Failures
Key Steps to a Successful Discovery Phase in Tech Projects
How To Make Your AI Projects Fail 100% of the Time
How to Squash Your Data Anxiety and Build Top-Tier Marketing Data
How to Fix Your Marketing's Data Foundation
ModCon: How to Make Content for Heavily Regulated Industries
Mini Post: Tactics vs Strategy
Confronting the Complexity Crisis in SaaS Data Analytics Tools
🤖 Marketing Bytes: 5 Common Tools, Architecture, & Security
🤖 Marketing Bytes: Computing & Sharing Data
🤖 Marketing Bytes: Digital Data Basics
The 4 Steps to Strategically Market Your Music
How AI Can Create Interactive Content On The Fly
Interactive Content: Engaging Your Audience Beyond Passive Consumption
Why Podcasts Are A (Performance) Marketing Black Hole
How Web Search Behavior Is Changing In 2024
Crafting Your SEO Blueprint for Digital Marketing Success
The Brand Graveyard Spiral: Marketing's Silent Menace
How To Know If You're Ready For Media Mix Modeling
Beyond Buzzwords: Real-World Marketing That Works
You've Got Mail: Should You Re-Unlock Direct Mail in the Digital World?
Advice on Creating a Sales Funnel
Product-Market Fit: How Substack Did Better Than Most Startups
Why The Customer Is Always Right, But Your Old Retail Boss Is Wrong