MarTech for Humans

MarTech for Humans

Home
Top Posts
MarTech Basics
Marketing Bytes
Customer Experience
Data Analytics
About

Customer Experience

Pre-Digested Reactions: How Short-Form Media Trains Us to Feel Before We Think
How headlines evolved from reporting facts to prescribing feelings — and what that means for modern media and marketing
 • 
Ward Rushton
The Hidden 4th P: How Predictive Analytics Transforms Marketing's Most Overlooked Element
The Setup You've Never Noticed
 • 
Ward Rushton
Marketing Saturation: When Too Much is Too Much
Unprompted Brand Awareness can also be a negative
 • 
Ward Rushton
You Won't Be Rewarded for Loyalty
Why Loyalty Programs Often Cost More Than They Deliver (Unless You Use Them Right)
 • 
Ward Rushton
Why Your Marketing Medium Matters More Than You Think
Improve your campaigns by understanding the connotations of communication channels.
 • 
Ward Rushton
Fair Value Exchange: When Are Customers Happy to Share Their Data?
Personalization Isn’t Creepy—If It’s Done Right
 • 
Ward Rushton
Increase Conversion Rates by Adding Context to Help Customers
Tips to Help Your Customers Out
 • 
Ward Rushton
Email Über Alles: Why You Should Capture Contact Info First
How to design your intake process to mesh with human activities
 • 
Ward Rushton
The 4 Steps to Strategically Market Your Music
Why Going Viral Doesn't Matter Without A Strategy
 • 
Ward Rushton
Interactive Content: Engaging Your Audience Beyond Passive Consumption
Why Buzzfeed *almost* had it right and what they missed
 • 
Ward Rushton
Advice on Creating a Sales Funnel
Excerpts From The Fastest Sales Funnel I've Ever Seen
 • 
Ward Rushton
Product-Market Fit: How Substack Did Better Than Most Startups
How an unexpected AI addition to newsletter tooling made me realize what I wanted
 • 
Ward Rushton
1
© 2025 Ward Rushton
Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture