How AI Can Create Interactive Content On The Fly
How AI Can Create Interactive Content On The Fly
Specific use cases for AI instead of just buzzwords
Last week’s post discussed the advantages that interactive content has over traditional, passive content—like reading or viewing.
After listing all the benefits of interactive content (engagement, better data, customer retention), it seems like a done deal.
But the biggest downside is the staggering amount of planning and effort required to make interesting interactive content.
With the advent of new generative AI advances, the potential for creating dynamic, interactive content that offers a personalized experience is more accessible than ever.
Exploring Types of AI-Driven Advancements
By leveraging generative AI, marketers can mitigate traditional interactive content difficulties and offer before-now-impossible personalization and engagement opportunities.
AI technology can analyze user data on the fly1 to create and serve content in real-time, providing each user with a unique experience that directly caters to their interests.
A couple of ways that AI can improve interactive content are:
New Content Creation
Dynamically Generated Quizzes
AI Video Game Characters
AI Advice for DIY Projects
New Content Creation
AI’s ability to reduce the up-front effort for creating interactive content is big. It can turn every interaction into a personalized experience and enrich both your data and the customer journey.
A few specific use cases for this are already popping up or are on the horizon.
Dynamically Generated Quizzes
Studying websites have already adopted AI technology to create personalized quizzes. These personalized versions help you study more effectively than the traditional flashcard methods. By focusing on what you most struggle with, you can2 master material faster.
But the use cases for AI don’t have to end there. I’ve previously discussed how much people like Buzzfeed quizzes. What if you could truly make personalized quizzes?
I’m sure I would use a “How should you allocate your portfolio” quiz. Especially that actually takes into account my stated goals and financial situation.
The quizzes or tools could continue to generate questions as long as you wanted, creating them each time you click “next”—until a user decides they’ve gotten specific enough.
Companies already build rapport with customers by offering free, useful tools and calculators. Imagine how much more effective at conversation—and more quickly created—these tools could be with AI.
AI Video Game Characters
Video games traditionally are planned like movies, but with more options. You’d start with a storyboard and characters for both. Then you’d move to the scenes and dialog.
Where video games differ is their non-linear format. A movie can assume that it’s consumers will watch from start to end3. But a video game can have scenes happen in various orders. The writers have to plan for a whole tree of decisions, dialog, and play order.
With AI, game designers are incorporating "personalities” into Non-Playable Characters (NPCs). Instead of the herculean effort required to define quasi-real sounding conversations for each character based on past actions, AIs can read into the character object built over time and respond accordingly.
Nvidia is already working to incorporate this kind of immersive conversation into games across the board.
Video games that can boast an interesting, replayable, immersive story can charge significant premiums and capture a more loyal franchise following than the rest.
AI Advice for DIY Projects
Autozone has won my business for DIY car projects because they offer helpful tips for specific projects you use their parts for. I’ve talked about it in a previous article.
But they’ve had to build out their DIY advice repository by manually creating each blog post and video.
Now with AI, they could offer a tool that creates a 3D rendering of your car’s systems. It would pull data from the manufacturers schematics and help you understand how to go about fixing a problem.
Simple versions of this tool already exist for creating digital 3D models. These tools could capture more customers. The key audience they would target are those that are interested in saving money on car repairs, but lack the confidence to try repairs themselves.
First-time car owners, those without as much mechanical experience, and people who don’t really understand specific repairs would be good targets. They could all be given the knowledge and confidence to buy from Autozone instead of a dealership with just a little assistance.
(Now we also have the opportunity to create our own JARVIS to help us build an Iron Man suit. Anyone making this, reach out—I’m interested in investing)
AI makes a difference here because it can create 3D models on the fly from existing documentation. Creating a full 3D library for every single part in a car would be an enormous undertaking, but using existing material is easy.
Conclusion
It's clear that the challenges of producing interactive content are not insurmountable. Generative AI is an interactive content game-changer, offering solutions that not only speeding up content creation but also allowing you to unlock new customer audiences.
From crafting quizzes that adapt to individual learning styles to developing video game characters with unique personalities and providing tailored advice for DIY projects, AI's versatility4 is ushering in a new era of content creation.
The future of interactive content, powered by AI, is not only exciting but also within closer reach than ever before—assuming you have a solid understanding of marketing data basics.
Yes, I understand that this is how all LLM generation works, but its true at the macro quiz scale too
By their claims at least
Memento (2000) enthusiasts who watch the scenes in chronological order are an exception
Please test your tools well—it’s important to know the same versatility that makes AI useful also makes it hard to safeguard