I'm creating a no-nonsense newsletter for overwhelmed marketers, providing a reliable reference on fundamental marketing tech principles that aims to boost confidence and security in a chaotic world.
Expect a new edition to your inbox every Friday at 9AM CT
Sources (left to right): Usman Yousaf and Jared Rice
I’m Ward Rushton, a consultant in the MarTech world.
Even in some of the biggest companies in the world, marketing departments struggle with data. Every marketing department without a plan ends up hamstrung.
Sometimes by IT, sometimes by leadership, sometimes from internal politics.
(Un)Luckily there are common issues that plague everyone.
There are no secret marketing powers that the huge companies have over a smart mid-sized company.
In this newsletter, you’ll get a back-to-basics understanding of MarTech, some common errors to avoid, and how to succeed in your field.
With this newsletter, you’ll be prepared to avoid common errors that lead to gridlock within Marketing
Why Subscribe?
Subscribe to get full access to the newsletter. Never miss an update.
Publication Schedule & Benefits
Don’t worry about missing anything—if you subscribe, you’ll get this directly to your email inbox.
I know you love clarity, so here’s the summary of schedule and benefits:
Internal publications happen every Friday morning
Reposts / cross posts happen whenever I find something interesting
Free subscribers get access to all reading materials for the introductory period of the publication
Who Is This For?
Marketing and technology (for better or worse) are all around us in the modern world and understanding the intersection of the two is not limited to a single field or job description.
Instead of creating an exhaustive list of who this newsletter is for, here is a list of who should NOT subscribe to this newsletter*:
An artsy film guy hoping for tips on shooting the next big Super Bowl commercial
A photo-marketer looking for advice on using digital editing to make ads pop
A marketer hoping to brainstorm ideas for the next famous ad campaign
A tech sales guru hoping to ‘hack’ leads’ brains so that they make next Qs quota
Anyone hoping to Get Rich Quick©**
*This newsletter will teach you how to design tests, understand, measure, and programmatically react to your customers to SUPPORT each of those people above, but the burden of generating the initial creative and understanding what market to target is still on you at the end of the day
**Although it’s not quick, a marketer who understands tech, or a technologist who understands marketing will almost certainly become rich
Start with Some Fan Favorite Posts
AutoZone: A Weirdly Good Customer Experience
Disclaimer: I’m not associated with AutoZone in any professional capacity
What is a Customer Touchpoint?
Understanding Customer Touchpoints I recently had to return an internet router to AT&T. The overall process looked like this: Go to the website to figure out how to return the router See that it’s an older webpage Call the AT&T number and confirm what the process is
How Not to Do Data Visualizations
The CEO for a headache medicine company wanted to find new ways to grow. The company already had the lion’s share of the market, but he wasn’t willing to become complacent. Confident that the medicine was the best, he had their scientists send off samples of their product to a 3rd-party lab.
Subscribe Today
Submit your email below to get notified when a new publication comes out!
Follow Me On LinkedIn
Connect to the network of data-oriented marketers
