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MarTech Basics

The 5 Items That Elevated My MarTech Consulting
And How the Right Equipment Can Boost Your Success
 • 
Ward Rushton
Crafting Your SEO Blueprint for Digital Marketing Success
Practical SEO Tips for Novice Creators
 • 
Ward Rushton
Beyond Buzzwords: Real-World Marketing That Works
What Old Marketers Knew But We've Forgotten
 • 
Ward Rushton
You've Got Mail: Should You Re-Unlock Direct Mail in the Digital World?
Digital Is Not The Only Option to Consider
 • 
Ward Rushton
Segmentation: Good Things Come In Small Packages
If you treat all of your customers as if they are the mean, you'll satisfy none
 • 
Ward Rushton
1
How Should You Manage Content?
A Primer for CMSs, DAMs, and CDNs. IYKYK amirite?
 • 
Ward Rushton
Understanding B2B and B2C Marketing
B2B, B2C? Thnks fr th Mmrs, but I've G2G
 • 
Ward Rushton
How Is My Business Doing?
The Power of Well-Defined KPIs
 • 
Ward Rushton
MarTech Basics #5: Understanding Customer Data Platforms (CDPs)
A Beginner's Guide to Unifying Customer Data
 • 
Ward Rushton
MarTech Basics #4: Keeping Track of Customers
No Awkward Reintroductions
 • 
Ward Rushton
MarTech Basics #3: How to Talk to Customers
Get that first message out
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Ward Rushton
MarTech Basics #2: What Are Customers Telling You?
Understanding Customer 1st-, 2nd-, and 3rd-Party Data
 • 
Ward Rushton
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