MarTech for Humans

MarTech for Humans

Home
Top Posts
MarTech Basics
Marketing Bytes
Customer Experience
Data Analytics
About

Data Analytics

You Won't Be Rewarded for Loyalty
Why Loyalty Programs Often Cost More Than They Deliver (Unless You Use Them Right)
 • 
Ward Rushton
Marketing's $100 Billion Dollar Mistake: Fraud in Digital Channels
"I want extremely granular data" *monkey's paw curls*
 • 
Ward Rushton
2
Why Data Alone Is Useless: How to Create Insights Instead of Trash
Learn why raw data needs context to become actionable insights and how the DIKW model enables smarter, real-world applications
 • 
Ward Rushton
Is Your Mental Model of Data Wrong? How AI-Misinformation on Data Can Lead You Astray
The continuum-ization of the popular mind has some weird effects
 • 
Ward Rushton
The Dark Side of Customer Data Brokering
Think before you click!
 • 
Ward Rushton
Baby I Want You Back: Re-Engaging Users Who Have Abandoned Your Product
Why RomComs' structure is useful for understanding marketing
 • 
Ward Rushton
When Data Democratization Backfires: The Paradox of Freedom
Finding balance between freedom and usability for non-technical users
 • 
Ward Rushton
Don't Let Your Marketing Failures Stay Failures
How a Can-Do attitude and some pre-planning can make it impossible to lose
 • 
Ward Rushton
How to Squash Your Data Anxiety and Build Top-Tier Marketing Data
How to Squash Your Data Anxiety and Build Top-Tier Marketing Data
 • 
Ward Rushton
Confronting the Complexity Crisis in SaaS Data Analytics Tools
How AI Promises to Liberate Users from the Clutches of Overly Complex SaaS Tools
 • 
Ward Rushton
Segmentation: Good Things Come In Small Packages
If you treat all of your customers as if they are the mean, you'll satisfy none
 • 
Ward Rushton
1
How Not to Do Data Visualizations
A Hate Letter to the Pie Chart
 • 
Ward Rushton
© 2025 Ward Rushton
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture