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Data Analytics

The Dark Side of Customer Data Brokering
Think before you click!
 • 
Ward Rushton
Baby I Want You Back: Re-Engaging Users Who Have Abandoned Your Product
Why RomComs' structure is useful for understanding marketing
 • 
Ward Rushton
When Data Democratization Backfires: The Paradox of Freedom
Finding balance between freedom and usability for non-technical users
 • 
Ward Rushton
Don't Let Your Marketing Failures Stay Failures
How a Can-Do attitude and some pre-planning can make it impossible to lose
 • 
Ward Rushton
How to Squash Your Data Anxiety and Build Top-Tier Marketing Data
How to Squash Your Data Anxiety and Build Top-Tier Marketing Data
 • 
Ward Rushton
Confronting the Complexity Crisis in SaaS Data Analytics Tools
How AI Promises to Liberate Users from the Clutches of Overly Complex SaaS Tools
 • 
Ward Rushton
Segmentation: Good Things Come In Small Packages
If you treat all of your customers as if they are the mean, you'll satisfy none
 • 
Ward Rushton
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How Not to Do Data Visualizations
A Hate Letter to the Pie Chart
 • 
Ward Rushton
Dr. Jekyll & Mr. Hyde: Data Resolution in Marketing
Wrestle the gusher of customer data into making you money
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Ward Rushton
Exploring Multi-Arm Bandit Testing
Similarities and Differences Compared to A/B Testing
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Ward Rushton
Making Sense of A/B Testing for Marketing
Improving Your Conversion Rates with Empirical Experimentation
 • 
Ward Rushton
Marketing Analytics Series
A Table of Contents
 • 
Ward Rushton
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