MarTech for Humans

MarTech for Humans

Home
Top Posts
MarTech Basics
Marketing Bytes
Customer Experience
Data Analytics
About
Why AppLovin Stock Fell 36% This Week--And Might Go to $0
What are the claims? Are they accurate? What does that mean for me?
 • Ward Rushton
Ditch the Ice Bath and Do What Matters: Real Productivity Explained
Why asking yourself 'What should I be doing now?' is actually a superpower
 • Ward Rushton
Marketing's $100 Billion Dollar Mistake: Fraud in Digital Channels
"I want extremely granular data" *monkey's paw curls*
 • Ward Rushton
AutoZone: A Weirdly Good Customer Experience
From camshaft lag to customer loyalty
 • Ward Rushton
The Wolf Problem: How "Optimization" Violates the Laws of Growth
Think Like an Ecologist, Not a Miner
 • Ward Rushton
How To Price A New Product With Value Walks
Don't leave money on the table by pricing lower than you need to
 • Ward Rushton
Data Contracts: How to Fix Most Broken MarTech Workflows
They're the 'have you turned your computer off & on again? of MarTech
 • Ward Rushton
Why I Changed My Mind About Performance vs. Brand Marketing
An article to explain my years-long about face in marketing
 • Ward Rushton
The Hidden 4th P: How Predictive Analytics Transforms Marketing's Most Overlooked Element
The Setup You've Never Noticed
 • Ward Rushton
How to Give Clear Directions and Avoid Workplace Miscommunication
And the 3 common direction-giving mistakes I’ve fallen into
 • Ward Rushton
Is The Bubble Finally Popping? Willingness to Pay (WTP) in MarTech SaaS Pricing
Can the strategies that brought us here keep going forever?
 • Ward Rushton
Why Composability Matters in Your Tech Stack
And why LEGO bricks won the toy world
 • Ward Rushton
© 2026 Ward Rushton · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture