Most-Liked Blog Articles of 2023

M4H Wrapped 2023

Now that the numbers are in, we can take a full look at 2023.

For the 2023 MarTech for Humans (M4H) Wrapped, I’m excited to share a roundup of the most popular blog articles from the year.

These pieces have engaged you, our readers, in ways I wouldn’t have expected.

I was often surprised at what resonated the most with you.

Here’s a roundup of the most popular posts and what I learned throughout this year while writing this newsletter.

Check them out to make sure you didn’t miss the top reads from this year.

---

The story of how I changed my brakes and enjoyed(?) my car repairs

---

Why your tech stack should be more like LEGO and less like concrete

---

How to avoid the common mistake of leaving money on the table

---

How AT&T accidentally makes customer’s lives harder

---

How I’d explain my job to someone at a party

---

Lessons Learned

Three key themes appear when looking over the top articles.

1. “How-to” posts are well-received

   1. You like to see what other approaches there may be for doing thing. The world of MarTech is often complex and you want to be sure that you’re ready for anything.

2. Stories about specific experiences are popular

   1. Start with the specific. It’s easier to visualize a story with actors you know. The loss of more general advice is more than overcome by additional interest.

3. Posts with more “Subscribe” buttons generate more subscriptions

   1. Maybe obvious, but a lesson for me

“Learning is a constant process of discovery – a process without end.”

— Bruce Lee