Most-Liked Blog Articles of 2023
M4H Wrapped 2023
Now that the numbers are in, we can take a full look at 2023.
For the 2023 MarTech for Humans (M4H) Wrapped, I’m excited to share a roundup of the most popular blog articles from the year.
These pieces have engaged you, our readers, in ways I wouldn’t have expected.
I was often surprised at what resonated the most with you.
Here’s a roundup of the most popular posts and what I learned throughout this year while writing this newsletter.
Check them out to make sure you didn’t miss the top reads from this year.
The story of how I changed my brakes and enjoyed(?) my car repairs
Why your tech stack should be more like LEGO and less like concrete
Why Composability Matters in Your Tech Stack
In the 1930s Kiddicraft was the top dog for producing interlocking plastic building blocks—the LEGO before LEGO. Kiddicraft had what a nearly uncrossable moat for the tiny competitor, LEGO: Kiddicraft had the patents for the first ‘self-locking building brick’
How to avoid the common mistake of leaving money on the table
How To Price A New Product With Value Walks
White snow covered the creaking, crackling icy sheets and the rocky shores alike. The white blanket stretched from the boat’s wooden bow to the sharp edge of the horizon. Unlike the soft stillness that the crew had grown used to, the icebergs’s grinding had seemed to only grow more intense after the storm.
How AT&T accidentally makes customer’s lives harder
What is a Customer Touchpoint?
I recently had to return an internet router to AT&T. It sucked. Here's why.
How I’d explain my job to someone at a party
Lessons Learned
Three key themes appear when looking over the top articles.
“How-to” posts are well-received
You like to see what other approaches there may be for doing thing. The world of MarTech is often complex and you want to be sure that you’re ready for anything.
Stories about specific experiences are popular
Start with the specific. It’s easier to visualize a story with actors you know. The loss of more general advice is more than overcome by additional interest.
Posts with more “Subscribe” buttons generate more subscriptions
Maybe obvious, but a lesson for me