Sitemap - 2023 - MarTech for Humans
Hack It, Pack It, Stack It: How Not to Waste Money on Software You Don't Need
How To Price A New Product With Value Walks
The Price is Right--Until It's Not
Segmentation: Good Things Come In Small Packages
Why Composability Matters in Your Tech Stack
B2B and B2C Marketing: A Deeper Dive
How Should You Manage Content? DAMs and CMSs Explained
How Not to Do Data Visualizations
Prairie Fire: AI in B2C Marketing
Understanding B2B and B2C Marketing
What is a Customer Touchpoint?
Practical MarTech: Managing Cross-Functional Buy-In For Large-Scale Changes
Demystifying Marketing Automation
Dr. Jekyll & Mr. Hyde: Data Resolution in Marketing
The Beginner's Guide to Headless Content: Reduce, Reuse, Recycle
Non-Digital Marketing Attribution
Getting Started with Marketing Attribution
Goodreads: The Illusion of Engagement
AutoZone: A Weirdly Good Customer Experience
Exploring Multi-Arm Bandit Testing
Making Sense of A/B Testing for Marketing
Marketing Analytics #7: Recap & Appendix
Marketing Analytics #6: Double Checks
MarTech Basics #5: Understanding Customer Data Platforms (CDPs)
MarTech Basics #4: Keeping Track of Customers
Marketing Analytics #5: Analyze Away
MarTech Basics #3: How to Talk to Customers
MarTech Basics #2: What Are Customers Telling You?
Marketing Analytics #4: Common Pitfalls
MarTech Basics #1: What is MarTech?
Marketing Analytics #3: Forging Ahead
Marketing Analytics #2: Find North