New to MarTech? Start Here
New to MarTech? Start Here
Welcome to Your Last Day of Confusion
Welcome to Your Last Day of Confusion
How many times have you zoned in and out while trying to pay attention to the 16th weekly meeting about some marketing DMP—wait, was that CDP? Maybe CMS?
Some of the focus problem is that people seem to LOVE back-to-back meetings, but it’s also hard to pay attention when you don’t fully understand what is going on between tools, terms, and project goals.
In this newsletter, you’ll become a sommelier of marketing technology (MarTech) and be able to concisely, confidently, and instantly answer the above question.
1. Too Many Marketing Tools
When I started working in MarTech, I’d routinely make jokes about Pokémon names as marketing tools (a spinoff of this quiz) and would always get a weak laugh from the room.
Over the last few years, the laughs slowed—and not because I got less funny.
There are way too many MarTech tools to even pretend to know all their names now1.
By subscribing to this newsletter, you’ll no longer be blankly staring at the entire wine menu when someone asks about a tool, desperately trying to remember the name of one wine that they mentioned in “Sideways”.
Instead, you’ll quickly be able to break tools and technologies into relevant groups, discarding ones that aren’t appropriate for the situation, googling the terms as needed to see what new players are in the space, or even knowing what to ask ChatGPT to get started.
2. Who Is This For?
Marketing and technology (for better or worse) are all around us in the modern world and understanding the intersection of the two is not limited to a single field or job description.
Instead of creating an exhaustive list of who this newsletter is for, here is a list of who should NOT subscribe to this newsletter*:
An artsy film guy hoping for tips on shooting the next big Super Bowl commercial
A photo-marketer looking for advice on using digital editing to make ads pop
A marketer hoping to brainstorm ideas for the next famous ad campaign
A tech sales guru hoping to ‘hack’ leads’ brains so that they make next Qs quota
Anyone hoping to Get Rich Quick©**
*This newsletter will teach you how to design tests, understand, measure, and programmatically react to your customers to SUPPORT each of those people above, but the burden of generating the initial creative and understanding what market to target is still on you at the end of the day
**Although it’s not quick, a marketer who understands tech, or a technologist who understands marketing will almost certainly become rich
3. Publication Schedule & Benefits
I know you love clarity, so here’s the summary of schedule and benefits:
Publications happen weekly
Free subscribers get access to all reading materials for the introductory period of the publication
The first stretch of articles will be compilations of information:
Marketing Analytics for Beginners
This series is to serve as a reference for better understanding the math behind Marketing Tech and will be a useful framework for evaluating future tools
Although this is the first series, the information will likely be most useful upon later reference for new readers
MarTech Basics
This compilation is a set of articles designed to explain the basics of Marketing Tech in very digestible, real world examples
By the end of this compilation, you should be able to read any public article about MarTech and understand the content
Fluent MarTech
This compilation will take you from understanding the fundamentals of MarTech to being able to evaluate the composition of a company’s tech stack
Understanding the interactions between various parts of a tech stack will help you design a new one or improve an old one
Finally, common pitfalls will be discussed so that you know where people often stumble
4. Ready To Get Started?
Join your future meetings with fear no more!
Embark on your journey to MarTech Understanding with me by subscribing to the newsletter by clicking the button above or below.
