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What's The Alternative? Don't Cling To Bad Measurements Because You're Scared
Stop Holding on to Crumbling Metrics
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Why AppLovin Stock Fell 36% This Week--And Might Go to $0
Feb 28
•
Ward Rushton
1
Ditch the Ice Bath and Do What Matters: Real Productivity Explained
Jan 10
•
Ward Rushton
7
Marketing's $100 Billion Dollar Mistake: Fraud in Digital Channels
Dec 6, 2024
•
Ward Rushton
3
2
1
AutoZone: A Weirdly Good Customer Experience
Jun 23, 2023
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Ward Rushton
1
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Why I Changed My Mind About Performance vs. Brand Marketing
An article to explain my years-long about face in marketing
Nov 21
•
Ward Rushton
1
Spec-Driven Development: How AI Is Forcing Software Developers to Grow Up
It Turns Out Physical Engineering Tools Aren’t Outdated for Software
Oct 17
•
Ward Rushton
Pre-Digested Reactions: How Short-Form Media Trains Us to Feel Before We Think
How headlines evolved from reporting facts to prescribing feelings — and what that means for modern media and marketing
Oct 6
•
Ward Rushton
2
1
The Hidden 4th P: How Predictive Analytics Transforms Marketing's Most Overlooked Element
The Setup You've Never Noticed
Sep 19
•
Ward Rushton
1
The Wolf Problem: How "Optimization" Violates the Laws of Growth
Think Like an Ecologist, Not a Miner
Aug 29
•
Ward Rushton
5
2
How Much is AI Glenn Powell Worth?
Why Baudrillard's idea of the simulacrum was correct, but only economists could tell us how we get there.
Aug 8
•
Ward Rushton
1
Is That a Real Change in Behavior or Just Shifting Audience Composition?
Do more birthday parties cause longer lives?
Jul 18
•
Ward Rushton
2
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