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The King is Dead. Long Live the King: A Marketer’s Survival Guide to Google's Decline
The days of dumping cash into Google Ads and calling it a day are coming to a close
 • 
Ward Rushton
Excellence Isn’t One-Size-Fits-All: Why Your Philosophy is Slowing You Down
How marketing can work *with* other teams instead of against them
Traditional Customer Journeys vs. AI Decisioning
Why I Was Wrong (and What’s Next)
 • 
Ward Rushton
How Financialization Broke Commerce and Marketing
Why mimicking what successful marketers did before won’t work for you
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Ward Rushton

March 2025

100 MarTech Posts Later: What I Learned About Writing What People Actually Read
Two years, countless hours, and the million-dollar secret to making MarTech click.
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Ward Rushton
2
How to Give Clear Directions and Avoid Workplace Miscommunication
And the 3 common direction-giving mistakes I’ve fallen into
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Ward Rushton
Decision Engines: How a 'Boring' Piece of Tech Can Make Your Business Life Easy
Simplicity Over Flash: The Quiet Power of Rule Management
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Ward Rushton
Ad Placement Fail: How the US Govt. Accidentally Funded Porn Sites (And You Might Be Too)
Why “Brand Verified” Doesn’t Mean Brand Safe
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Ward Rushton

February 2025

Why AppLovin Stock Fell 36% This Week--And Might Go to $0
What are the claims? Are they accurate? What does that mean for me?
 • 
Ward Rushton
Data Contracts: How to Fix Most Broken MarTech Workflows
They're the 'have you turned your computer off & on again? of MarTech
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Ward Rushton
How to Evaluate MarTech Tools Without a Tech Background
It's like buying a car without being a mechanic--doable!
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Ward Rushton
Marketing Saturation: When Too Much is Too Much
Unprompted Brand Awareness can also be a negative
 • 
Ward Rushton
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