MarTech for Humans

What Do You Do When Your Data Is Wrong?

It is better to be directionally correct with clear caveats than precisely wrong with none

Apr 2 • Ward Rushton

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February 2026

Starting a New Project Is Harder Than You Think (Specific Checklist Included)

How to successfully run a project & mistakes I've made

Feb 10 • Ward Rushton

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January 2026

Why AI Model Context Protocol is like a Fire Hydrant

And why demos aren't engineering

Jan 9 • Ward Rushton

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December 2025

What's The Alternative? Don't Cling To Bad Measurements Because You're Scared

Fear Isn’t a Strategy

Dec 5, 2025 • Ward Rushton

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November 2025

Why I Changed My Mind About Performance vs. Brand Marketing

An article to explain my years-long about face in marketing

Nov 21, 2025 • Ward Rushton

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October 2025

Spec-Driven Development: How AI Is Forcing Software Developers to Grow Up

It Turns Out Physical Engineering Tools Aren’t Outdated for Software

Oct 17, 2025 • Ward Rushton

Pre-Digested Reactions: How Short-Form Media Trains Us to Feel Before We Think

How headlines evolved from reporting facts to prescribing feelings — and what that means for modern media and marketing

Oct 6, 2025 • Ward Rushton

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September 2025

The Hidden 4th P: How Predictive Analytics Transforms Marketing's Most Overlooked Element

The Setup You've Never Noticed

Sep 19, 2025 • Ward Rushton

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August 2025

The Wolf Problem: How "Optimization" Violates the Laws of Growth

Think Like an Ecologist, Not a Miner

Aug 29, 2025 • Ward Rushton

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How Much is AI Glenn Powell Worth?

Why Baudrillard's idea of the simulacrum was correct, but only economists could tell us how we get there.

Aug 8, 2025 • Ward Rushton

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July 2025

Is That a Real Change in Behavior or Just Shifting Audience Composition?

Do more birthday parties cause longer lives?

Jul 18, 2025 • Ward Rushton

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Media Hygiene: A User's Guide To Your Own Brain

Why Catfishing Feels So Icky And What To Do About It

Jul 3, 2025 • Ward Rushton

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