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Stop “Investing” in Ad Channels: They're Consumables, not Investments
Why Your Mental Model of Media Buying May Be Wrong--and How to Fix It
Jan 17
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Ward Rushton
1
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Stop “Investing” in Ad Channels: They're Consumables, not Investments
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Ditch the Ice Bath and Do What Matters: Real Productivity Explained
Why asking yourself 'What should I be doing now?' is actually a superpower
Jan 10
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Ward Rushton
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Ditch the Ice Bath and Do What Matters: Real Productivity Explained
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December 2024
You Won't Be Rewarded for Loyalty
Why Loyalty Programs Often Cost More Than They Deliver (Unless You Use Them Right)
Dec 20, 2024
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Ward Rushton
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You Won't Be Rewarded for Loyalty
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Numbers Are Tools, Not Answers
Be data driven, don't let data drive you
Dec 13, 2024
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Ward Rushton
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Numbers Are Tools, Not Answers
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Marketing's $100 Billion Dollar Mistake: Fraud in Digital Channels
"I want extremely granular data" *monkey's paw curls*
Dec 6, 2024
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Ward Rushton
2
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Marketing's $100 Billion Dollar Mistake: Fraud in Digital Channels
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November 2024
Why Your Marketing Medium Matters More Than You Think
Improve your campaigns by understanding the connotations of communication channels.
Nov 22, 2024
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Ward Rushton
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Why Your Marketing Medium Matters More Than You Think
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Why Data Alone Is Useless: How to Create Insights Instead of Trash
Learn why raw data needs context to become actionable insights and how the DIKW model enables smarter, real-world applications
Nov 15, 2024
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Ward Rushton
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Why Data Alone Is Useless: How to Create Insights Instead of Trash
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October 2024
Halloween Special: 👻Spooky🎃 MarTech Mistakes That Haunt Marketing Teams
Leave the scares behind this year
Oct 31, 2024
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Ward Rushton
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Halloween Special: 👻Spooky🎃 MarTech Mistakes That Haunt Marketing Teams
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Is Your Mental Model of Data Wrong? How AI-Misinformation on Data Can Lead You Astray
The continuum-ization of the popular mind has some weird effects
Oct 25, 2024
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Ward Rushton
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MarTech for Humans
Is Your Mental Model of Data Wrong? How AI-Misinformation on Data Can Lead You Astray
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Is The Bubble Finally Popping? Willingness to Pay (WTP) in MarTech SaaS Pricing
Can the strategies that brought us here keep going forever?
Oct 18, 2024
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Ward Rushton
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MarTech for Humans
Is The Bubble Finally Popping? Willingness to Pay (WTP) in MarTech SaaS Pricing
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CCAAW! A Guide to MarTech Tools
WYD w/ CRMs & DAMs? IDK, IDC, WBU?
Oct 11, 2024
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Ward Rushton
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CCAAW! A Guide to MarTech Tools
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Fair Value Exchange: When Are Customers Happy to Share Their Data?
Personalization Isn’t Creepy—If It’s Done Right
Oct 4, 2024
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Ward Rushton
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Fair Value Exchange: When Are Customers Happy to Share Their Data?
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