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Email Über Alles: Why You Should Capture Contact Info First
How to design your intake process to mesh with human activities
 • 
Ward Rushton
Strategies to Mitigate Microservice Myopia
Don't be a business NPC
 • 
Ward Rushton

August 2024

How "Microservices Architecture" Went From Being Useful to A Sickness
You Shouldn't Become Middleware Unintentionally
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Ward Rushton
Baby I Want You Back: Re-Engaging Users Who Have Abandoned Your Product
Why RomComs' structure is useful for understanding marketing
 • 
Ward Rushton
The 5 Items That Elevated My MarTech Consulting
And How the Right Equipment Can Boost Your Success
 • 
Ward Rushton
What Does Buying Customer Data Look Like?
A Comprehensive Look at Common Data Appends
 • 
Ward Rushton
When Data Democratization Backfires: The Paradox of Freedom
Finding balance between freedom and usability for non-technical users
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Ward Rushton

July 2024

Week Off: Moving
As I said in my last post, I’m moving
 • 
Ward Rushton
Why Marie Kondo Would Rock at Data Migrations
Before your next data project, ask yourself: Does this data spark joy?
 • 
Ward Rushton
1
Why The Impact/Effort Matrix Is The Best Planning Tool
From Hobbies to Professional Work
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Ward Rushton
2
Why Being an FBI Negotiator Won't Help You in Marketing
Not all skills are transferrable--even when activities may seem similar on the surface.
 • 
Ward Rushton

June 2024

Don't Let Your Marketing Failures Stay Failures
How a Can-Do attitude and some pre-planning can make it impossible to lose
 • 
Ward Rushton
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