Archive - MarTech for Humans

An AI Study On Reddit Has People Divided--Here's Why

Is The Account Responding To Your Posts AI?

Jun 13 •

Why Logging Is a Software Habit Marketers Should Copy—Before AI Breaks Everything

As AI makes outcomes less predictable, marketers need auditability, not just attribution.

Jun 6 •

May 2025

April 2025

The King is Dead. Long Live the King: A Marketer’s Survival Guide to Google's Decline

The days of dumping cash into Google Ads and calling it a day are coming to a close

Apr 25 •

Excellence Isn’t One-Size-Fits-All: Why Your Philosophy is Slowing You Down

How marketing can work *with* other teams instead of against them

Apr 18

Traditional Customer Journeys vs. AI Decisioning

Why I Was Wrong (and What’s Next)

Apr 11 •

How Financialization Broke Commerce and Marketing

Why mimicking what successful marketers did before won’t work for you

Apr 4 •

March 2025

100 MarTech Posts Later: What I Learned About Writing What People Actually Read

Two years, countless hours, and the million-dollar secret to making MarTech click.

Mar 28 •

How to Give Clear Directions and Avoid Workplace Miscommunication

And the 3 common direction-giving mistakes I’ve fallen into

Mar 21 •

Decision Engines: How a 'Boring' Piece of Tech Can Make Your Business Life Easy

Simplicity Over Flash: The Quiet Power of Rule Management

Mar 14 •

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts