Archive - MarTech for Humans

Media Hygiene: A User's Guide To Your Own Brain

Why Catfishing Feels So Icky And What To Do About It

Jul 3 •

June 2025

Agile Marketing for Startups: An Interview With UpSmith's Julie Yang

How to Drive Impactful Marketing Outcomes When You Have No Data to Guide You

Jun 27 •

An AI Study On Reddit Has People Divided--Here's Why

Is The Account Responding To Your Posts AI?

Jun 13 •

Why Logging Is a Software Habit Marketers Should Copy—Before AI Breaks Everything

As AI makes outcomes less predictable, marketers need auditability, not just attribution.

Jun 6 •

May 2025

April 2025

The King is Dead. Long Live the King: A Marketer’s Survival Guide to Google's Decline

The days of dumping cash into Google Ads and calling it a day are coming to a close

Apr 25 •

Excellence Isn’t One-Size-Fits-All: Why Your Philosophy is Slowing You Down

How marketing can work *with* other teams instead of against them

Apr 18

Traditional Customer Journeys vs. AI Decisioning

Why I Was Wrong (and What’s Next)

Apr 11 •

How Financialization Broke Commerce and Marketing

Why mimicking what successful marketers did before won’t work for you

Apr 4 •

March 2025

100 MarTech Posts Later: What I Learned About Writing What People Actually Read

Two years, countless hours, and the million-dollar secret to making MarTech click.

Mar 28 •

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