MarTech for Humans

What's The Alternative? Don't Cling To Bad Measurements Because You're Scared

Fear Isn’t a Strategy

Dec 5 • 

Ward Rushton

November 2025

Why I Changed My Mind About Performance vs. Brand Marketing

An article to explain my years-long about face in marketing

Nov 21 • 

Ward Rushton

1

October 2025

Spec-Driven Development: How AI Is Forcing Software Developers to Grow Up

It Turns Out Physical Engineering Tools Aren’t Outdated for Software

Oct 17 • 

Ward Rushton

Pre-Digested Reactions: How Short-Form Media Trains Us to Feel Before We Think

How headlines evolved from reporting facts to prescribing feelings — and what that means for modern media and marketing

Oct 6 • 

Ward Rushton

2

1

September 2025

The Hidden 4th P: How Predictive Analytics Transforms Marketing's Most Overlooked Element

The Setup You've Never Noticed

Sep 19 • 

Ward Rushton

1

August 2025

The Wolf Problem: How "Optimization" Violates the Laws of Growth

Think Like an Ecologist, Not a Miner

Aug 29 • 

Ward Rushton

5

2

How Much is AI Glenn Powell Worth?

Why Baudrillard's idea of the simulacrum was correct, but only economists could tell us how we get there.

Aug 8 • 

Ward Rushton

1

July 2025

Is That a Real Change in Behavior or Just Shifting Audience Composition?

Do more birthday parties cause longer lives?

Jul 18 • 

Ward Rushton

2

Media Hygiene: A User's Guide To Your Own Brain

Why Catfishing Feels So Icky And What To Do About It

Jul 3 • 

Ward Rushton

2

2

June 2025

Agile Marketing for Startups: An Interview With UpSmith's Julie Yang

How to Drive Impactful Marketing Outcomes When You Have No Data to Guide You

Jun 27 • 

Ward Rushton

An AI Study On Reddit Has People Divided--Here's Why

Is The Account Responding To Your Posts AI?

Jun 13 • 

Ward Rushton

Why Logging Is a Software Habit Marketers Should Copy—Before AI Breaks Everything

As AI makes outcomes less predictable, marketers need auditability, not just attribution.

Jun 6 • 

Ward Rushton

1