Think Like an Ecologist, Not a Miner
Growth in conversions attributed to performance marketing while overall conversions decline is a huge red flag.
Every company/marketing team I saw ignore that one was bankrupt, taken over, or fired within 2 years.
Growth in conversions attributed to performance marketing while overall conversions decline is a huge red flag.
Every company/marketing team I saw ignore that one was bankrupt, taken over, or fired within 2 years.