This is all spot on, the only thing I'd pick a bone with is that I think the "transitory" benefit can persist for a long time. When I was coming up in paid search, it probably took 10 or 15 years before rising prices and budgets took all the underpricing out of the market.
This is all spot on, the only thing I'd pick a bone with is that I think the "transitory" benefit can persist for a long time. When I was coming up in paid search, it probably took 10 or 15 years before rising prices and budgets took all the underpricing out of the market.