I spent 15 years in advertising. This is all excellent. The numbers are often garbage and, even worse, most of the industry doesn't know what to do with them if they weren't. The experiments are poorly controlled, don't even have the limited value of statistical significance, and are basically just used to justify whatever the CMO or VP wanted to do anyway.
I spent 15 years in advertising. This is all excellent. The numbers are often garbage and, even worse, most of the industry doesn't know what to do with them if they weren't. The experiments are poorly controlled, don't even have the limited value of statistical significance, and are basically just used to justify whatever the CMO or VP wanted to do anyway.
Awesome work man. Solid research.